Custom Printed Magnetic Lid Perfume Boxes with a Fitted Insert

Two matching steel plates or magnets sit in the front wall of the base.

Bring the lid down and it pulls itself shut for the last centimetre with a soft click. There is no tab, no ribbon tie and nothing to tear.

The lid is hinged along the back on the wrap itself, so it folds right back and lies flat. That is what lets the inside of the lid carry print, as in the black and gold box pictured.

Customers keep it on a dressing table and the lid gets opened every day.

Clinics and salons use a magnetic box for a signature scent sold at the desk, or as a thank-you gift for a treatment course.

They also appear in wedding gifts, corporate gifts and limited editions for Valentine's and Mother's Day. For a set of two or three bottles, the perfume collection boxes for multi-bottle sets use the same closure on a wider footprint.

• Flagship 100 ml editions from independent perfume houses
• Clinic and salon signature scents sold at the desk
• Corporate gifting of a single boxed bottle
• Valentine's and anniversary editions
• Press and influencer mailings that must look unboxed on camera

Upright is the usual choice for a tall spray, with the box standing like a small book. Laid flat suits a wide bottle and gives a lower, longer box.

Add the insert. Foam walls of 15 to 20 mm around the bottle look generous and protect the cap. A 55 x 35 x 145 mm bottle ends up in a box about 110 x 90 x 180 mm.

Leave 5 mm above the cap. The lid should close without touching glass, or every bump in transit transfers straight to the bottle.

It is cut, scored and folded into a base and a lid, then wrapped in a printed paper that covers every edge.

The wrap is where the print lives. It is printed flat, laminated if you choose, then glued around the board and turned in at the edges. Corners are wrapped by hand, which is why rigid boxes cost more than cartons.

Thicker board is an option for a larger box so the lid does not bow. Board, rigid and finish options are available on request, and the cosmetic box styles guide compares the magnetic lid with drawer and sleeve styles.

Foil on a soft touch wrap catches light while the ground stays flat.

Full colour print works too. A painted floral across the lid, or a photo of the bottle, prints well on a gloss or matt laminated wrap.

The inside of the lid is the bonus panel. Print a message, a line about the scent or a pattern there, because the customer sees it every time they open the box. Our guide to foil and soft touch finishes shows what foil looks like on dark board.

The foam can be flocked or wrapped in a matching paper so it looks finished rather than industrial.

A card insert does a similar job at lower cost. It is a folded card platform with a cut-out for the bottle base and a support near the shoulder.

Either insert is available on request. Tell us the bottle shape and whether you want a second well for a 10 ml travel atomiser or a card beside it.

1. Send the bottle, or its measurements with the cap on.
2. Choose foam or card, and the colour or wrap of the insert.
3. Decide on extra wells for a mini, a card or a sample vial.
4. We cut the insert to suit and show it on the proof.
5. The insert ships fitted inside the finished box.

The rigid shell takes knocks that would crease a carton, and the insert stops the bottle moving. The magnets keep the lid shut even if the parcel lands on its side.

Still wrap it. Put the box in an outer mailer with a little padding, so the wrap's corners do not get scuffed by a courier bag.

Boxes arrive assembled, so plan storage. Fifty magnetic boxes for a 100 ml bottle take about the space of a large suitcase, where fifty cartons would fit in a drawer.

Keep the name there and the pattern around it.

On a counter it is often shown open, lid folded back, with the bottle in its insert. The inside lid print is on show then, so make it worth looking at.

For social media unboxing, the slow pull of a magnetic lid films well. That is a real reason brands pick this closure for press mailings.

A lid that touches the cap when closed will mark the cap and strain the hinge.

Skipping the inside lid print is the second. The panel is there whether you use it or not, and a blank black lid inside looks unfinished next to a printed one.

The third is picking a pale wrap for a box that will be handled daily. Light soft touch wraps show marks within weeks; a darker wrap or a matt lamination lasts far longer.

Pricing is from £0.25 per unit and quantities are quoted per order, with everything set out in a written quote.

We send a free design proof showing the wrap flat and the box in 3D with the insert. After approval, production takes 4 to 6 business days and free tracked delivery to any UK address takes 2 to 3 more.

Damaged or misprinted boxes reported within 10 days with photos are reprinted or refunded. Use the quote form for magnetic perfume boxes or WhatsApp a photo of the bottle to begin.